there's plenty of meat left on the bone. google's craft is narrowing your search field from infinity down to 6 choices simply by sorting things through page rank and traffic.

Apple's value is narrowing the search field from 6 down to 3. much of the value is often attributed to how "willing to spend" the rich iphone owners are but it's not so much self-selection as the positive correlation that superior UI/UX provide considerable cognitive value to decision making. That value is highlighted in shannon entropy when you can toggle the log base. H=-p * log6(p)

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